Case Study 1: Talink HR Consulting

Written By Baron Samuel

Services: Brand Identity + Website Design
Industry: HR Consulting
Project Duration: 6 Weeks

The Challenge

Talink HR Consulting, a growing boutique agency specializing in people-first HR solutions, came to Studio B needing a complete overhaul. Their brand identity lacked cohesion and failed to communicate their modern, strategic approach to human resources. They needed a visual and digital presence that would reflect their professionalism, accessibility, and expertise in organizational transformation.

Our Approach

We kicked off the project with a discovery session to understand Talink’s mission, tone, and long-term goals. We mapped out their audience—mid-sized companies looking for culture-driven HR leadership—and crafted a brand strategy around trust, clarity, and modern professionalism.

Brand Identity Creation:

  • Logo design that merges structure with humanity (clean typography + abstract iconography symbolizing people and systems).

  • A warm, grounded color palette featuring muted greens and neutral tones to evoke balance and trust.

  • Visual brand elements including icons, typography system, and brand guidelines for consistency.

Website Design:

  • Custom WordPress design emphasizing user-friendly navigation and conversion-focused layouts.

  • Copywriting that speaks directly to business owners and HR leads seeking high-level guidance.

  • Integration of contact forms and booking tools to streamline lead generation.

The Result

Talink HR now has a cohesive brand that builds immediate trust and positions them as a premium HR solution for forward-thinking businesses. Their bounce rate decreased by 37% post-launch, and they reported a 60% increase in qualified inquiries within the first 2 months.

Client Feedback

"Studio B brought our brand to life in a way that feels both elevated and approachable. We’ve never felt more confident sharing our site with clients."
— Talink HR Founder

Baron Samuel
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