Anointed Hands
Services: Brand Identity Design (Logo & Visual Identity)
Industry: Non-profit
Project Duration: 2 Weeks
2019
Anointed Hands Business Services is a faith-based nonprofit organization that provides administrative, operational, and consulting support to churches, ministries, and community organizations. With a mission rooted in service, stewardship, and spiritual integrity, the organization helps its clients thrive by handling the behind-the-scenes work with care and excellence.
The Challenge
Anointed Hands was preparing to expand its impact and recognized the need for a visual identity that could authentically reflect its dual commitment to professionalism and spiritual service. The organization needed a logo that would feel both modern and timeless — striking a balance between heartfelt faith and the trustworthiness required to resonate with church leaders, nonprofit partners, and professional collaborators.
To meet this vision, we began with in-depth discovery sessions, diving deep into the heart of Anointed Hands’ mission, audience, and long-term goals. Our creative approach was built on translating these core values into a visual language that could bridge both spiritual and professional worlds seamlessly. Along with the primary logo design, we developed a complete brand identity suite that included brand guidelines, alternate logo variations, and digital-ready assets for versatile, consistent use across all touchpoints.
Key design highlights included:
Circular Design: Symbolizing unity, completeness, and divine guidance, reinforcing the organization’s spiritual foundation.
Hands Iconography: A heartfelt representation of service, compassion, and spiritual care that is central to Anointed Hands’ mission.
Color Palette and Typography: Soothing blue gradients that evoke calmness and sincerity, paired with custom typography designed for clarity, professionalism, and a subtle spiritual undertone.
Discovery & Vision Alignment
We conducted in-depth sessions with the Anointed Hands leadership to uncover the organization’s core values, mission, and aspirations. This foundation ensured that every design choice would authentically represent their heart for service and professionalism.
Strategic Design Development
We translated the insights into visual form — creating logo concepts that blended timeless design with spiritual symbolism. Every element, from the circular icon to the color palette and typography, was crafted to evoke trust, care, and faith.
Brand Activation Toolkit
To equip Anointed Hands for consistent success, we delivered a complete brand suite including the primary logo, alternate variations, brand guidelines, and digital assets — ready to be seamlessly implemented across all platforms and communications.
The Results
The final brand identity delivered a cohesive and visually meaningful representation of Anointed Hands Business Services, perfectly aligning with the organization’s faith-driven mission and professional focus. The new logo and visual assets significantly elevated the brand’s credibility and visibility, helping the nonprofit stand out in a space where trust and presentation are everything. With clear, consistent branding now in place, the team was able to confidently introduce their new look across digital platforms, printed materials, and community outreach efforts. The feedback was immediate and overwhelmingly positive, with stakeholders and clients expressing a deep connection to the refreshed identity.
“Studio B captured our heart and purpose in one beautiful design…”
★★★★★
The logo feels like us — professional but full of spirit and service. It’s exactly what we needed to move forward with confidence."
-Sheantavia W.,Executive Director, Anointed Hands Business Services