MH PERFORMANCE
Brand Identity
Brand Photography
About The Project
MH Performance is an athletic training organization focused on science-backed performance and recovery programs for athletes. They partnered with Studio B to develop a bold, credible visual identity that reflects their unique blend of strength training and data-driven methodology.
Studio B’s design process centered on MH’s core themes: strength, science, and transformation. The final brand identity features a barbell-DNA logo, a teal-to-navy gradient palette symbolizing innovation and trust, and sleek modern typography. The result is a cohesive, elite yet approachable visual system that communicates MH’s mission with clarity and impact.
The rebrand elevated MH Performance’s professional image across digital platforms, merchandise, and athlete engagement—reinforcing their position as a science-driven leader in athletic performance.
Key design highlights included:
Logo Concept: A DNA strand interwoven into a barbell silhouette, symbolizing strength rooted in scientific innovation.
Color Story: Gradients of teal and navy representing trust, evolution, and peak performance.
Typography Choice: Clean, futuristic typefaces to support a modern, elite, and approachable tone.
“Studio B took our vision and completely leveled it up…”
The logo design captured exactly who we are — equal parts science and strength. We finally feel like our brand represents the value we bring to athletes every day.
- MH Performance Team