MH Performance
Services: Brand Identity Design (Logo & Visual Identity)
Industry: Health & Wellness
Project Duration: 2 Weeks
2018
MH Performance is a specialized athletic health and performance organization dedicated to helping athletes of all levels unlock their full potential through personalized training, recovery, and performance optimization programs. With a foundation in science and a passion for physical transformation, MH Performance bridges the gap between fitness and function.
The Challenge
MH Performance approached Studio B with the need for a strong, credible visual identity that would stand out in a crowded fitness and athletic performance space. Their unique blend of strength training, scientific research, and data-driven programming needed to be captured in a brand that felt both elite and approachable — a balance of toughness and technical excellence.
We began by diving deep into the brand’s core themes: strength, science, and transformation. Through discovery, it became clear that MH Performance’s identity wasn’t just about physical training — it was about achieving peak performance through precision and resilience.
The final logo design fuses these ideas by incorporating a DNA strand seamlessly into the silhouette of a barbell, a bold metaphor for their mission. We complemented the logo with a gradient color palette of teal and navy to evoke trust, innovation, and peak performance, along with futuristic typography that spoke to modernity and elite athletic achievement. The result: a cohesive, versatile brand system that empowers MH Performance to lead with both science and strength.
Key design highlights included:
Logo Concept: A DNA strand interwoven into a barbell silhouette, symbolizing strength rooted in scientific innovation.
Color Story: Gradients of teal and navy representing trust, evolution, and peak performance.
Typography Choice: Clean, futuristic typefaces to support a modern, elite, and approachable tone.
Brand Discovery & Theme Development
We led strategic sessions to uncover MH Performance’s true differentiators — blending insights around athletic grit with scientific credibility.
Visual Identity Design
Using the core themes, we created a striking logo and brand system that visually expressed the fusion of precision, endurance, and innovation.
Brand System Delivery & Launch Prep
We delivered a full identity package — including logo variations, brand guidelines, and ready-to-use assets — setting MH Performance up for confident growth across digital and print platforms.
The Results
The completed brand identity gave MH Performance a professional and memorable look that instantly communicates the organization’s dual focus on science and athleticism. With a logo that now speaks to both credibility and performance, the brand was able to elevate its presence online, in print, and within its athlete community. The visual system provided a strong foundation for everything from branded apparel and social graphics to training programs and merchandise. Early feedback highlighted how well the logo captured the brand’s mission — a perfect blend of movement, muscle, and mindset — and how it made the organization feel more established and impactful in a saturated market.
“Studio B took our vision and completely leveled it up…”
★★★★★
The logo design captured exactly who we are — equal parts science and strength. We finally feel like our brand represents the value we bring to athletes every day.
- MH Performance Team