Talink HR Consulting
Talink HR Consulting is a modern human resources firm focused on transforming workplace culture, optimizing talent strategies, and guiding organizations through the complexities of people operations. With a desire to appear both credible and contemporary, Talink approached Studio B for a full-scale brand transformation that would reflect their forward-thinking approach. As a newly launched consultancy, they needed a strong brand identity and a polished online presence to build trust with corporate clients and communicate their unique value.
2024
Services: Brand Identity + Website Design
Industry: HR Consulting
Project Duration: 6 Weeks
The Challenge
Talink HR Consulting, a growing boutique agency specializing in people-first HR solutions, approached Studio B in need of a complete brand overhaul. Their existing identity lacked cohesion and didn’t effectively communicate their modern, strategic approach to human resources. They required a new visual and digital presence that reflected their professionalism, accessibility, and expertise in organizational transformation.
We kicked off with an in-depth discovery session to understand Talink’s mission, brand voice, and long-term goals. From there, we developed a full brand strategy centered around trust, clarity, and modern professionalism, tailored to appeal to mid-sized companies seeking culture-driven HR leadership.
Key design highlights included:
Brand Identity Creation: We designed a logo that blends structure with a human touch, using clean typography and abstract iconography to represent both people and systems. A warm, grounded color palette of muted greens and neutrals was selected to evoke trust, balance, and approachability.
Website Design: We crafted a custom WordPress website focused on intuitive navigation, conversion-driven layouts, and audience-centered copywriting. Features such as integrated contact forms and booking tools were added to streamline lead generation.
Brand Cohesion: A full visual system — including custom icons, a cohesive typography hierarchy, and detailed brand guidelines — ensured consistency across all digital and print materials.
Discovery & Brand Strategy Development
We conducted strategic workshops to uncover Talink’s core values, audience needs, and positioning goals, setting the foundation for all creative work.
Visual Identity & Website Design
From logo creation to full website development, we built a brand system that reflected professionalism, human connection, and strategic expertise.
Launch & Brand System Handoff
We delivered a complete brand toolkit—including guidelines, digital assets, and a ready-to-use website—designed for immediate rollout and long-term consistency.
The Results
Talink HR now has a cohesive brand that builds immediate trust and positions them as a premium HR solution for forward-thinking businesses. Their bounce rate decreased by 37% post-launch, and they reported a 60% increase in qualified inquiries within the first 2 months.
“Studio B completely transformed the way we show up online…”
★★★★★
Studio B brought our brand to life in a way that feels both elevated and approachable. We’ve never felt more confident sharing our site with clients.
-Tanya S., Founder, Talink